Black Friday and Cyber Monday are won by stores that plan the top bar in advance. Your announcement bar is the single most-seen piece of real estate during the busiest week of the year. Here is a phase-by-phase plan with copy you can adapt.
Phase 1: the teaser (the week before)
- Black Friday starts Thursday. Sign up for early access.
- Something big is coming. Our biggest sale of the year.
- Early access opens for subscribers on Wednesday night.
Phase 2: launch (Black Friday)
- Black Friday is live: up to 40% off sitewide.
- Our biggest discounts of the year, today only.
- Black Friday sale, ends in 11:59:32.
Phase 3: last chance (Saturday and Sunday)
- Last chance: Black Friday prices end tonight.
- Final hours, up to 40% off before it is gone.
- Prices go back up at midnight.
Phase 4: Cyber Monday
- Cyber Monday: one more day, one more deal.
- Extended: Cyber Monday only, extra 10% with code CYBER.
- The sale ends when the timer hits zero, no extensions.
Make it run itself
Schedule each phase in advance with start and end times so the right bar goes live and retires on its own. A real countdown adds honest urgency, and scheduling means you are not editing bars at midnight during your busiest weekend.
Schedule your whole BFCM in advance
Flexibar lets you schedule countdown bars for each phase of Black Friday, so they publish and retire automatically.
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