Cookie Consent and Email Capture Bars (GDPR-Ready)

Two of the most common bar use cases - cookie consent and email capture - have very different design rules from a promo bar. Get them wrong and you either annoy visitors or fall out of GDPR compliance.

Cookie consent bars

If you serve EU, UK, or California traffic, you need a consent mechanism that meets GDPR / UK GDPR / CPRA requirements. Flexibar's cookie consent bar handles the basics:

• Clear opt-in for non-essential cookies (no pre-ticked boxes).
• Equal prominence for "Accept" and "Reject" buttons.
• Settings link to a granular preferences modal.
• Persists choice in localStorage so it doesn't reappear on every page.

For deeper CMP needs (vendor list, IAB TCF, granular per-vendor opt-in), pair Flexibar with a dedicated CMP and use Flexibar only for the prompt UI.

Email capture bars

Email capture bars typically convert 0.5–2% of visitors into subscribers - modest, but on a store doing 10k visitors/month that's 50–200 new emails per month with no extra ad spend. Patterns that work:

• Discount in exchange for email: "Get 10% off - sign up for our list."
• Early access: "Be the first to know when we drop."
• Restock alerts: "Get notified when sold-out items return."

Setup notes

1. Create a new bar and pick Email capture.
2. Connect to Klaviyo, Mailchimp, Omnisend, or Shopify Email.
3. Set up the post-signup action: send the discount code, redirect to a thank-you page, or both.
4. Add a frequency cap - show once per session, not on every page.

Compliance reminders

• Always link to your privacy policy below the form.
• Make the unsubscribe path easy in the welcome email.
• Don't combine cookie consent and email capture in the same bar - they have different legal bases.